Study Finds Short-Form Video Use Linked to Reduced Brain Activity for Focus

A recent study by Zhejiang University examined the impact of short-form video consumption on young adults' brain function. Using EEG to measure brain activity during attention tests, researchers found that individuals with higher tendencies toward short-form video addiction exhibited reduced theta wave activity in the prefrontal cortex. Theta waves are linked to executive control, which governs focus, impulse resistance, and decision-making. The findings suggest that excessive viewing of short videos may impair attentional functions and cognitive control.