Mumbai Police Uses Viral Baby Monkey Punch to Promote 112 Emergency Helpline

Mumbai Police has launched a social media campaign using Punch, a viral baby monkey from Japan abandoned by his mother, to promote the national emergency helpline number 112. The campaign features images inspired by the 'three wise monkeys' philosophy with messages encouraging citizens to report wrongdoing. Punch's story, which has resonated globally, was also used by Delhi Police for similar awareness. The helpline offers access via call, SMS, email, panic button, and a mobile app across India.