Gen Z Leads 'Posting Zero' Trend, Shifting Social Media Engagement Patterns
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Gen Z Leads 'Posting Zero' Trend, Shifting Social Media Engagement Patterns

Gen Z is increasingly adopting a 'Posting Zero' trend on social media, characterized by empty profiles and private accounts, reflecting a conscious effort to reduce digital addiction and reclaim privacy. While this shift, noted in a study showing a 10% drop in social media use driven by Gen Z, offers relief from public 'like-seeking,' experts caution it doesn't eliminate social comparison entirely. This migration to more private sharing methods is seen as a reaction to platform designs prioritizing engagement over mental well-being.

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