India's Ageing Population Grows Amid Calls for Increased Elderly Support in CSR

India is experiencing a rapid demographic shift with its elderly population projected to reach 340 million by 2050, representing nearly one in five citizens. Older adults are increasingly active, contributing significantly through work, caregiving, and community roles. Despite this, corporate social responsibility (CSR) efforts largely overlook elderly welfare, even as ageing accelerates and traditional family support structures weaken. Experts highlight the economic potential of the 'silver economy' and urge businesses to prioritize elder care in CSR strategies to address social needs and tap emerging opportunities.