The Mata Vaishno Devi shrine experienced a significant drop in pilgrim footfall in 2025, falling below 70 lakh visitors compared to over 94 lakh in the previous year. Officials attribute this decline to a combination of security concerns, including the Pahalgam terror attack and subsequent border tensions, and natural disruptions like a major landslide that halted the pilgrimage for three weeks. These events led to heightened security measures and travel advisories, impacting religious tourism.