Cricketer Ravichandran Ashwin has expressed concerns that the T20 World Cup 2026 may suffer from low viewership due to frequent scheduling of global tournaments. He believes that matches featuring strong teams like India against less prominent opponents will detract from the World Cup's overall appeal. Ashwin also reminisced about how the quadrennial scheduling of past World Cups built anticipation and questioned the future of the ODI format after 2027.