ECB Advances Start Times for Three India-England T20 Matches to Boost Viewership
The England and Wales Cricket Board (ECB) has advanced the start times of three evening T20 matches in the upcoming India vs England series from 6:30 pm to 5:30 pm local time to enhance television viewership in India. This adjustment allows Indian fans to watch the games from 10 pm IST instead of 11 pm IST. The series, scheduled from July 1 to 19, includes five T20Is and three ODIs, with strong ticket sales reported. The change followed consultations among the ECB, BCCI, broadcasters, and venues, reflecting the commercial importance of India fixtures. Notably, 15-year-old Vaibhav Sooryavanshi is part of the Indian squad, adding interest to the tour.