Colorado has appointed Fernando Lovo as its new athletic director, succeeding Rick George. Lovo, previously the athletic director at New Mexico, was unanimously approved by the Board of Regents and begins his role Thursday. Colorado Chancellor Justin Schwartz cited Lovo's character, commitment to student-athletes, and innovative revenue generation as key factors. Lovo expressed honor in joining Colorado, emphasizing the institution's pursuit of excellence and his confidence in leading CU Athletics through significant changes in college sports.