Virat Kohli and Rohit Sharma are credited with revitalizing interest in ODI cricket through their selective participation and stellar performances, drawing large crowds and renewed fan engagement. Their presence has made ODIs a marquee event, reminiscent of the 2023 World Cup buzz. Former player Irfan Pathan suggests capitalizing on this by extending ODI series to five matches and organizing tri-series or quadrangular tournaments to further boost the format's appeal and the players' impact.