ICC T20 World Cup 2026 Sets New Viewership Records in India and Globally

The ICC Men's T20 World Cup 2026, co-hosted by India and Sri Lanka, has set new viewership records, with over 500 million viewers in India and a peak of 60.5 million concurrent digital viewers on JioHotstar. The tournament has also seen significant global growth, with a 28% increase in unique users and 56% rise in total watch time on ICC.tv compared to 2024. Non-traditional markets like Germany, Italy, Japan, and South Korea showed notable engagement increases. The event moves into its knockout stage with India, England, South Africa, and New Zealand competing in the semifinals.