T20 World Cup 2026 Sets New Streaming Records with Growth in Emerging Markets

The 2026 T20 World Cup, hosted by India and Sri Lanka, has set new streaming records on ICC.tv, surpassing the entire 2024 event in unique users and total watch time even before the knockout stages. Unique users increased by 28% and total playtime by 56%, with significant growth from non-traditional markets like Germany, Italy, Japan, and South Korea. Multi-language broadcasts in Hindi, Urdu, Nepali, Japanese, and Bahasa Indonesia have enhanced accessibility, supporting the ICC's goal of a more global and inclusive tournament.