Premier League Viewership and Affluent Fan Base Grow Across India in 2025-26 Season
The Premier League's viewership in India has surged, reaching 144.5 million followers and over 9 billion minutes of watch-time during the 2025-26 season across JioStar's platforms. Growth is notable beyond major metros, with regional markets like Rajasthan, Bihar, Jharkhand, and Uttar Pradesh contributing significantly. Fans are characterized by high spending power, with many paying substantial credit card bills and subscribing to digital services. The league's appeal spans television and digital platforms, offering brands valuable advertising opportunities.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 31/100.
Outlets measured: thetribune, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 10 Aug, 07:23 am. Other outlets followed.