Scottish Fans Drive Record Beer Sales in Boston After World Cup Win
Thousands of Scottish football fans, known as the Tartan Army, descended on Boston to celebrate Scotland's 1-0 World Cup win over Haiti, leading to record-breaking demand at local bars and liquor stores. Sam Adams Boston Taproom ran out of its flagship Boston Lager, prompting emergency restocking. Hennessy's Bar reported sales surpassing even St. Patrick's Day, while Federal Wine Spirits sold out of popular beers amid unprecedented crowds and celebrations across the city.