Football in India presents a paradox of passion and neglect, with local leagues attracting dedicated followings despite the national team's low international ranking. Star player Sunil Chhetri's plea for support, after scoring a hat-trick in an empty stadium, led to a packed crowd for the next match, highlighting football's enduring mass appeal. Sandeep Menon's book, 'Sacred Grounds,' explores how various forms of local football are deeply embedded in India's towns and communities, suggesting that ranking doesn't define the sport's true popularity.