Kylian Mbappe Joins Swiss Brand On with Equity Stake, Leaving Nike After 20 Years
Kylian Mbappe has ended his nearly 20-year partnership with Nike to join Swiss sportswear brand On, acquiring both cash and equity in the company. This move mirrors Roger Federer's earlier involvement with On, where he became an investor and helped design tennis shoes. Mbappe will contribute to developing On's football boots and apparel, marking a strategic shift for the brand into football. Nike expressed appreciation for their long association, while Mbappe emphasized his desire to be part of On's growth journey.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (65/100). Lens Score 31/100.
Outlets measured: mint, mint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (55–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 22 Sept, 02:44 pm. Other outlets followed.