FIFA Permits TV Advertisements During Hydration Breaks at 2026 World Cup Matches

FIFA will introduce three-minute hydration breaks in all 104 matches of the 2026 World Cup, co-hosted by the USA, Mexico, and Canada, to support player welfare amid summer heat. Broadcasters may air advertisements during these breaks, with full cut-away ads allowed except within 20 seconds of the break's start and 30 seconds before play resumes. Ads shown alongside live feed must be from FIFA sponsors, while full-screen ads can feature any advertiser.