India-England Semi-Final Sets New Viewership Record Surpassing India-Pakistan Clash

The ICC T20 World Cup semi-final between India and England set a new global live viewership record, surpassing the traditional India-Pakistan rivalry. ICC chairman Jay Shah highlighted fans' growing preference for competitive, high-quality matches over historic rivalries. Despite early organizational challenges, the tournament has seen strong fan engagement across venues, suggesting the ICC can focus on diverse marquee matchups beyond India-Pakistan in future events.