Zee Entertainment Negotiates FIFA World Cup 2026 Rights, Launches Unite8 Sports Channels
Zee Entertainment Enterprises is in talks with FIFA to secure broadcasting and streaming rights for the FIFA World Cup 2026 in India, addressing months of uncertainty over the tournament's coverage. The 2026 World Cup, hosted by the US, Canada, and Mexico, will feature 48 teams and 104 matches. Concurrently, Zee is launching Unite8 Sports, a portfolio of four dedicated sports channels in Hindi and English, covering football, kabaddi, cricket, and other sports to expand its sports broadcasting presence.