BCCI Signs Rs 270 Crore Three-Year Sponsorship Deal with Google's Gemini for IPL 2026

The BCCI has secured a Rs 270 crore, three-year sponsorship deal with Google's AI platform Gemini ahead of the 2026 IPL, reflecting growing AI interest in Indian cricket. Gemini's rival, ChatGPT, sponsors the ongoing Women's Premier League. This partnership follows the exit of real-money gaming sponsors like Dream11 due to government bans. Tata Group remains the IPL's title sponsor, while Apollo Tyres holds jersey sponsorship rights. The deal underscores evolving sponsorship dynamics and the intersection of cricket and technology.