Cricketer R Ashwin has voiced concerns about the increasing frequency of ICC white-ball tournaments, particularly the T20 World Cup. He argues that the current structure, with a fourth T20 World Cup since 2021 and an expanded 20-team format for the upcoming event, diminishes the tournament's significance and viewership. Ashwin suggested that matches between top teams and less established ones early on will fail to capture audience interest, contrasting it with the build-up of excitement in the past when tournaments were less frequent.