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Google Rolls Out Preferred Sources Feature for Customized Search Results in India

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Google Rolls Out Preferred Sources Feature for Customized Search Results in India

Reviewed byAshwin Alsi· Technology Editor· Edited byOjas Kale
Analysed 13 Aug 2025·2 sources analysed·N/A, N/A, India·tech
Google Rolls Out Preferred Sources Feature for Customized Search Results in IndiaNext

Google has launched a new 'Preferred Sources' feature in India, allowing users to customize their search results by prioritizing content from favorite news sites. This update aims to improve the quality of search results and user experience by highlighting trusted local newspapers or niche blogs. Users can select multiple preferred sources, which will appear more prominently in Top Stories and potentially in a dedicated 'From your sources' section. The feature is designed to combat declining search result quality and increase user engagement with preferred publishers.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 10%, Centre 82%, Right 8%). Overall sentiment is positive (72/100).

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • indianexpress— balanced framing, positive sentiment
  • indiatoday— balanced framing, positive sentiment
Political Bias
10%82%8%
Sentiment
72%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 13 Aug 2025· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 10%● Center 82%● Right 8%

Both articles focus on a new Google feature for search customization, emphasizing user experience and news source prioritization. The language is neutral, and there are no discernible political leanings or framing that favors any particular ideology. The coverage is purely informational about a technological update.

Sentiment — Positive (72/100)

Recalculated from 2 articles (fixed on 2025-09-04T20:02:11.383715)

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

SourceTheir headline
Next →
Publishers Seek to Join Lawsuit Against Google Over AI Training Copyright Claims
Bias
Sentiment
indianexpressGoogle now lets you pick preferred sources for search results: Here s how to add themCenterPositive
indiatodayGoogle Search adds preferred sources in India to prioritise your favourite news sitesCenterPositive

Coverage timeline

indiatoday broke this story on 13 Aug, 05:57 am. Other outlets followed.

  1. 1
    indiatoday13 Aug, 05:57 am
    Google Search adds preferred sources in India to prioritise your favourite news sites
  2. 2
    indianexpress13 Aug, 07:48 am
    Google now lets you pick preferred sources for search results: Here s how to add them

Story context

Category
Tech
Location
N/A, N/A, India
Sources analysed
2
Last analysed
13 Aug 2025
Key entities
GooglePreferred SourcesTop StoriesSearchIndianews sourceslocal newspapersports blogpublishersNandini YadavGoogle Searchnews outlets