Despite advancements in AI, social media usage remains high, with over 5.6 billion users active on an average of seven platforms. Users spend nearly two and a half hours daily, equating to two workweeks monthly, on these platforms. This time and attention, rather than money, represent the true cost of "free" social media, which platforms leverage through algorithmic feeds and short-form video content designed for continuous engagement. French President Macron is reportedly considering a ban on social media for those under 15.