Google co-founder Sergey Brin has revealed that Google Glass failed because it was launched too early, before the market was ready for smart glasses. Brin admitted he may have rushed the product, aiming for a 'Steve Jobs moment' without sufficient planning. He contrasted this with current smart glasses from Meta and anticipated Apple, suggesting that timing is crucial for innovation. Google is now developing Project Aura, powered by Gemini AI, indicating a renewed focus on the smart glasses segment.