X Updates Creator Revenue System to Prioritize Original Content Creators
X, owned by Elon Musk, is revising its creator revenue-sharing system to address large accounts that repost content from smaller creators to exploit monetisation. The platform will now allocate impressions and earnings primarily to original creators, aiming to reduce payouts for aggregators who reupload viral videos. Nikita Bier, X's Head of Product, highlighted these changes as part of efforts to ensure fair credit and payment distribution within the expanding creator programme.