OpenAI to Test Ads on Free ChatGPT Tiers While Keeping Paid Versions Ad-Free

OpenAI announced plans to begin testing advertisements on ChatGPT in the United States for free and lower-tier users, while paid subscriptions will remain ad-free. Ads will appear at the bottom of relevant responses and will not influence ChatGPT's answers or share user data with advertisers. The move aims to generate revenue amid rising operational costs, with OpenAI emphasizing user privacy and control over ad personalization. Some experts caution that personalized ads may pose risks to user trust and experience.