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Apple Plans to Skip M6 Pro and Max Chips, Focus on AI-Centric M7 Generation

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Apple Plans to Skip M6 Pro and Max Chips, Focus on AI-Centric M7 Generation

Analysed 26 Jun 2026·2 sources analysed·tech
Apple Plans to Skip M6 Pro and Max Chips, Focus on AI-Centric M7 GenerationPreviousNext

Apple has recently raised prices for several MacBook and iPad models globally and is reportedly changing its Mac chip strategy. According to Bloomberg, Apple plans to skip the M6 Pro and M6 Max processors, launching only the standard M6 chip later this year. The company aims to accelerate the transition to the M7 generation, which will emphasize artificial intelligence capabilities. The M7 Pro and M7 Max chips are expected to follow next year, with the M7 Ultra planned for 2028, marking a shift in Apple Silicon's traditional chip lineup.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is neutral (60/100). Lens Score 30/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • timesnow— balanced framing, neutral sentiment
  • indiatoday— balanced framing, neutral sentiment
Political Bias
0%100%0%
Sentiment
60%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 26 Jun 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles primarily focus on Apple's product strategy and technological developments without engaging in political discourse. Coverage centers on corporate decisions and industry trends, reflecting a business and technology perspective. There is no evident political framing or partisan viewpoints, as the sources report on Apple's plans based on industry reports and official announcements.

Sentiment — Neutral (60/100)

The tone across the articles is neutral to mildly positive, highlighting Apple's strategic shift towards AI-focused chips as an innovation step. While price increases are noted, the emphasis is on technological advancement and product roadmap changes without overt criticism or praise. The coverage maintains an informative and factual approach without emotional language.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byAshwin Alsi· Technology Editor· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
timesnowAfter Raising MacBook Prices, Apple May Make A Big Change To Its M-Series ChipsCenterNeutral
indiatodayAfter price hike, Apple may skip M6 Pro and M6 Max chips due to AICenterNeutral

Coverage timeline

indiatoday broke this story on 26 Jun, 01:07 am. Other outlets followed.

  1. 1
    indiatoday26 Jun, 01:07 am
    After price hike, Apple may skip M6 Pro and M6 Max chips due to AI
  2. 2
    timesnow26 Jun, 04:29 am
    After Raising MacBook Prices, Apple May Make A Big Change To Its M-Series Chips

Lens Score breakdown

30/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Who's involved

Institutions and figures named across source coverage.

Corporate
Apple

Story context

Category
Tech
Sources analysed
2
Last analysed
26 Jun 2026
Key entities
MacBookApple Inc.IPadM6 (TV channel)Artificial intelligenceBloomberg L.P.Apple siliconMac (computer)Bloomberg NewsBandwidth (computing)MacBook ProMac Studio