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Apple Plans to Skip M6 Pro and Max Chips, Focuses on AI-Centric M7 Generation

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Apple Plans to Skip M6 Pro and Max Chips, Focuses on AI-Centric M7 Generation

Analysed 26 Jun 2026·4 sources analysed·tech
Apple Plans to Skip M6 Pro and Max Chips, Focuses on AI-Centric M7 GenerationPreviousNext

Apple has recently raised prices on several MacBook and iPad models amid a global memory shortage impacting component costs. Reports indicate Apple plans to skip the M6 Pro, Max, and Ultra chip variants, launching only the base M6 chip later this year. The company aims to focus on the M7 generation, expected to emphasize artificial intelligence capabilities, with premium M7 chips arriving in 2024 and beyond. Additionally, Apple is developing a new Mac Studio featuring the M5 Ultra chip, though memory supply constraints may affect configurations and pricing.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is neutral (58/100). Lens Score 30/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • timesnow— balanced framing, neutral sentiment
  • indiatoday— balanced framing, neutral sentiment
Political Bias
0%100%0%
Sentiment
58%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 26 Jun 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 4 sources
● Left 0%● Center 100%● Right 0%

The article group presents a technology and business-focused narrative without explicit political framing. Coverage centers on Apple's product strategy and supply chain challenges, reflecting industry and consumer perspectives. Sources emphasize corporate decisions and market impacts, with no partisan viewpoints or political commentary evident in the reporting.

Sentiment — Neutral (58/100)

The overall tone is neutral to cautiously informative, highlighting Apple's strategic shifts and price increases without overt criticism or praise. While price hikes and supply constraints are noted as challenges, the focus remains on factual reporting of product developments and company plans, resulting in a balanced sentiment across sources.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byAshwin Alsi· Technology Editor· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
timesnowAfter Raising MacBook Prices, Apple May Make A Big Change To Its M-Series ChipsCenterNeutral
indiatodayAfter price hike, Apple may skip M6 Pro and M6 Max chips due to AICenterNeutral

Coverage timeline

indiatoday broke this story on 26 Jun, 01:07 am. Other outlets followed.

  1. 1
    indiatoday26 Jun, 01:07 am
    After price hike, Apple may skip M6 Pro and M6 Max chips due to AI
  2. 2
    timesnow26 Jun, 04:29 am
    After Raising MacBook Prices, Apple May Make A Big Change To Its M-Series Chips

Lens Score breakdown

30/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Who's involved

Institutions and figures named across source coverage.

Corporate
Apple

Story context

Category
Tech
Sources analysed
4
Last analysed
26 Jun 2026
Key entities
Apple Inc.IPadBloomberg L.P.Artificial intelligenceMac StudioMacBookM6 (TV channel)Apple siliconMac (computer)MacBook ProGraphics processing unitMulti-core processor