Juhi Chawla Stars in Apple's Diwali 2026 Campaign Featuring iPhone 18 Pro
Apple's Diwali 2026 campaign, 'Step Into the Light,' features actress Juhi Chawla recreating the 1994 song 'Roop Suhana Lagta Hai' from the film The Gentleman. Filmed at Rajasthan's Tijara Fort using the iPhone 18 Pro, the ad blends traditional Indian aesthetics with modern technology. Directed by Sanjay Garg and showcasing designs by Raw Mango, the campaign highlights Diwali's theme of light through dance and regional cultural elements, emphasizing the iPhone 18 Pro's advanced camera capabilities.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (68/100). Lens Score 33/100.
Outlets measured: economictimes, thetribune, deccanherald. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (55–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
deccanherald broke this story on 6 Nov, 03:30 pm. Other outlets followed.