Nvidia has entered into a non-exclusive licensing agreement with AI chip startup Groq, reportedly worth $20 billion, and will hire several of Groq's executives, including its founder. This deal allows Nvidia to license Groq's inference technology, while Groq will continue to operate independently with a new CEO. The move signifies Nvidia's strategy to acquire talent and technology in the competitive AI inference market, a segment where Groq specializes. This follows a trend of large tech firms integrating startups' capabilities without full acquisitions, though some reports suggest a broader asset acquisition.