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Rising Memory Costs Drive Smartphone Price Increases and Limit Discounts Through 2027

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Rising Memory Costs Drive Smartphone Price Increases and Limit Discounts Through 2027

Analysed 12 Jun 2026·4 sources analysed·India·tech
Rising Memory Costs Drive Smartphone Price Increases and Limit Discounts Through 2027PreviousNext

Smartphone prices are rising due to a surge in memory costs, driven by increased demand for high-bandwidth RAM in AI data centers. Memory has become the most expensive smartphone component, surpassing processors and displays, and now accounts for a significant portion of device costs, especially in budget and mid-range segments. Industry leaders like Nothing CEO Carl Pei warn that this trend will limit discounts during festive sales and may continue into 2027, affecting affordability and sales dynamics globally.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is neutral (42/100). Lens Score 33/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • indiatoday— balanced framing, neutral sentiment
  • indianexpress— balanced framing, neutral sentiment
Political Bias
0%100%0%
Sentiment
42%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 12 Jun 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 4 sources
● Left 0%● Center 100%● Right 0%

The article group primarily presents industry and market perspectives without explicit political framing. Sources include corporate executives and market analysts focusing on economic and technological factors influencing smartphone pricing. The coverage reflects business and consumer viewpoints, emphasizing supply chain impacts and market trends rather than political or regulatory angles.

Sentiment — Neutral (42/100)

The overall tone is cautionary and neutral, highlighting challenges posed by rising memory prices on smartphone affordability and sales. While the coverage notes negative impacts such as limited discounts and higher costs, it remains factual without emotive language or sensationalism. The sentiment reflects concern over market pressures rather than optimism or criticism.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byAshwin Alsi· Technology Editor· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
indiatodayForget sales and discounts, Nothing CEO warns smartphones won't get cheaper even in 2027CenterNeutral
indianexpressMore expensive phones, PCs: How consumers are paying for the AI boom owing to RAM price surgeCenterNeutral

Coverage timeline

indianexpress broke this story on 12 Jun, 08:00 am. Other outlets followed.

  1. 1
    indianexpress12 Jun, 08:00 am
    More expensive phones, PCs: How consumers are paying for the AI boom owing to RAM price surge
  2. 2
    indiatoday12 Jun, 08:04 am
    Forget sales and discounts, Nothing CEO warns smartphones won't get cheaper even in 2027

Lens Score breakdown

33/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Who's involved

Institutions and figures named across source coverage.

Corporate
NvidiaMicronSK HynixNothing CEO Carl PeiSamsung

Story context

Category
Tech
Location
India
Sources analysed
4
Last analysed
12 Jun 2026
Key entities
SmartphoneRandom-access memoryArtificial intelligenceChief executive officerBill of materialsData centerIndiaCarl PeiCentral processing unitIndian rupeeSoftwareAI boom