Apple's iPhone 16 emerged as India's top-selling smartphone in the first 11 months of 2025, selling approximately 6.5 million units and surpassing Android competitors, according to Counterpoint Research. This trend indicates a shift in consumer behavior towards premium devices, supported by Apple's increased local manufacturing, expanded retail presence, and attractive financing options. Apple also achieved record export values from India, with iPhones assembled locally contributing significantly to its global production.