
The increasing accessibility of AI-generated image tools poses a significant financial risk to businesses, particularly in e-commerce and quick commerce. Users can create realistic fake images, such as a tray of cracked eggs, to make fraudulent refund claims. Experts warn that companies relying on visual evidence for transactions and incidents are vulnerable. This trend necessitates upgrades to trust and safety systems, including deepfake detection and media authenticity checks, to combat AI-amplified fraud and protect unit economics.
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