Bharti Airtel and Google Collaborate to Enhance Spam Protection on Messaging Platform

Bharti Airtel has partnered with Google to deploy an AI-enabled spam protection tool on Google's Rich Communications Services (RCS) messaging platform, aiming to reduce spam and digital fraud for users in India. The collaboration integrates Airtel's network intelligence with Google's spam filtering to enhance security and user experience with features like high-quality media sharing and interactive messaging. Airtel has urged other internet-based apps to join this initiative to further protect customers from spam and financial fraud. The partnership builds on Airtel's existing AI tools that have significantly reduced spam calls and SMS-related financial losses.