Major brands like Sony, LG, Samsung, TCL, Xiaomi, and VW are offering significant discounts on 4K TVs this week. Sony's BRAVIA 2M2 targets cinephiles, LG's UA82 focuses on color accuracy, and Samsung's Crystal and QLED models balance features with price reductions. TCL is introducing Mini-LED and high refresh rates at lower price points, while Xiaomi and VW emphasize value-driven specifications.