Infobip Report Shows 70% Growth in RCS Messaging and Increased AI Engagement in India
Infobip's Messaging Trends Report 2026 highlights a significant 70% growth in Rich Communication Services (RCS) interactions in India, with the user base reaching 550 million. WhatsApp also grew by 20%, maintaining its role as a major engagement channel. The Asia-Pacific region saw messaging volumes more than double from 51 trillion in 2024 to 106 trillion in 2025. Key industries driving RCS adoption include marketing, retail, finance, and real estate, while WhatsApp growth is notable in technology, healthcare, and fitness sectors, reflecting a shift toward AI-driven, conversational customer engagement.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 30/100 — low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- thehindu— balanced framing, positive sentiment
- thetribune— balanced framing, positive sentiment
AI Analysis
The articles present a business and technology-focused perspective without political framing. They emphasize industry trends and technological adoption in India and the Asia-Pacific region, reflecting viewpoints from corporate and market analysis sources. There is no evident political bias, as the coverage centers on communication platform growth and sectoral impacts.
The tone across the articles is positive and forward-looking, highlighting growth statistics and technological advancements. The sentiment reflects optimism about AI-driven messaging trends and increased user engagement, with no critical or negative commentary present.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.