E-commerce platforms like Amazon, Flipkart, and Meesho are adapting to the rise of AI-powered shopping assistants, such as ChatGPT and Claude. These AI tools are increasingly guiding consumer purchases directly, bypassing traditional e-commerce apps and search methods. With AI answers often limiting options to three, retailers must optimize their product visibility for these new platforms. Industry estimates suggest AI shopping agents could influence 15-25% of e-commerce sales by 2030, with significant engagement already observed.