Apple Launches Affordable MacBook Neo, Prompting Industry Reactions

Apple has introduced the MacBook Neo, a notably affordable laptop starting at Rs 69,900, with education discounts lowering the price to Rs 59,900. This move marks a shift from Apple's traditionally premium pricing, aiming to attract budget-conscious buyers, including students. The MacBook Neo features a 13-inch liquid retina display and the A18 Pro chip, offering competitive performance. Industry leaders acknowledge the impact, with competitors like Asus and Microsoft reassessing their strategies in response to this pricing approach.