The Apple iPhone 17 Pro Max is available at a discounted price during Vijay Sales' Apple Days sale, running until January 4, 2026. The base model's listed price has dropped by over Rs 11,000 from its launch price of Rs 1,49,900 to Rs 1,38,490. Additional bank offers, such as Rs 5,000 off with ICICI Bank cards, can further reduce the effective price to approximately Rs 1,33,490, totaling over Rs 16,000 in savings.