Google Launches Market Access Programme to Support Scaling of Indian AI Startups

Google has launched the Market Access Programme to support Indian AI startups in scaling their products for enterprise adoption and global markets. Targeting startups beyond the prototype stage, the initiative offers training on enterprise sales, pricing, and access to Google's global network and AI models, including the Gemini and Gemma families. Announced at the Google AI Startups Conclave, the programme aims to address challenges in moving from pilots to sustainable business growth amid India's growing AI market.