In 2025, artificial intelligence significantly impacted pop culture, raising concerns about job displacement in Hollywood with the introduction of AI-generated actress Tilly Norwood. AI-created musicians achieved chart success, and AI enabled features like realistic voice generation in podcasts and the digital resurrection of deceased celebrities. The film industry saw AI used for accent enhancement in "The Brutalist," sparking debate and leading the Academy to clarify its stance on AI in nominations, while also noting AI's role in other post-production augmentations.