Amazon Adds Brief, Chill, and Sweet Personality Styles to Alexa Voice Assistant

Amazon has introduced three new personality styles for its AI-powered voice assistant Alexa—Brief, Chill, and Sweet—allowing users to customize how it responds. Brief offers concise, direct answers; Chill provides a relaxed, conversational tone; and Sweet delivers warm, enthusiastic replies. These styles adjust Alexa's expressiveness and tone without changing its core functions. Currently, this feature is available only in the US on Echo devices, the Alexa app, and the web.