Apple is reportedly planning a significant shift in its iPhone release strategy, potentially delaying the standard iPhone 18 until early 2027. This would extend the iPhone 17's tenure as the latest non-Pro model for over 18 months, breaking Apple's decade-long tradition of annual September launches for its full lineup. Premium models like the iPhone 18 Pro and Pro Max, along with a foldable iPhone, are expected in fall 2026, while the standard iPhone 18 and potentially new 'e' and 'Air' variants may arrive later. This staggered approach aims to better position models, manage supply chains, and distribute revenue.