OpenAI to Test Ads in ChatGPT for Free Users Amid Rising Costs

OpenAI plans to introduce ads in ChatGPT conversations for free and Go plan users, starting with a test phase in the US before expanding globally. Ads will not appear for paid subscribers or in sensitive topics like health, mental health, or politics, nor for users under 18. This shift marks a change from CEO Sam Altman's earlier stance against ads, driven by rising infrastructure costs and the need for sustainable revenue. OpenAI assures ads will be clearly labeled and not influence responses.