OpenAI to Test Ads in ChatGPT as Google Keeps Gemini Ad-Free

OpenAI plans to introduce ads in ChatGPT, starting with trials for free and ChatGPT Go users in the US, while excluding minors and sensitive topics. Ads will appear separately below AI responses without altering them, with privacy safeguards in place. Meanwhile, Google’s Gemini AI assistant will remain ad-free, focusing on task assistance, as Google prioritizes monetizing AI through search-related ads rather than its assistant. Both companies pursue different strategies amid growing AI competition.