Martin Scorsese Joins AI Company to Use Generative AI for Film Storyboarding
Legendary filmmaker Martin Scorsese has joined AI company Black Forest Labs as an adviser, using its FLUX generative AI model to create storyboards for an upcoming film. At 83, Scorsese described AI as "creatively freeing," helping streamline pre-production by visualizing scenes faster without compromising quality. He views AI as a natural evolution of cinema, a medium about 125 years old. While Hollywood has mixed reactions to AI, Scorsese embraces its potential to enhance storytelling and production efficiency.
First-hand measurement across 5 sources
We measured how 5 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (73/100). Lens Score 32/100 — low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- ndtv— balanced framing, neutral sentiment
- thetelegraph— balanced framing, positive sentiment
- economictimes— balanced framing, positive sentiment
- news18— balanced framing, positive sentiment
- hindustantimes— balanced framing, positive sentiment
AI Analysis
The article group presents a largely neutral perspective focused on Martin Scorsese's professional engagement with AI technology. It includes viewpoints highlighting both the traditional filmmaking process and the innovative potential of AI, without delving into political debates. Some sources mention broader industry tensions over AI, but the coverage centers on Scorsese's positive stance and technological adoption rather than partisan framing.
The overall tone across the articles is positive to neutral, emphasizing Scorsese's enthusiasm and constructive use of AI in filmmaking. While acknowledging existing industry concerns about AI's impact, the coverage highlights the creative and practical benefits Scorsese experiences, portraying AI as a helpful tool rather than a threat. This balanced sentiment reflects cautious optimism about AI's role in cinema.