OpenAI to Test Ads in ChatGPT for Free and Go Users in US

OpenAI announced it will begin testing advertisements in ChatGPT for free and lower-tier Go users in the United States, aiming to generate revenue to cover rising operational costs. Ads will appear clearly labeled at the bottom of responses without influencing chatbot answers or sharing user conversations with advertisers. Paid subscribers on Plus, Pro, Business, and Enterprise tiers will remain ad-free. OpenAI emphasized user control over data and exclusion of ads from sensitive topics and users under 18. Some experts express concerns about potential impacts on user trust and privacy.