
Smartphone prices are expected to rise in 2026 due to a global shortage and increased demand for memory chips driven by AI data centers. Industry leaders like Nothing's Carl Pei highlight that rising memory costs, sometimes tripling, challenge the traditional model of improving specs without price hikes. Brands face choices between raising prices or reducing features. Meanwhile, companies like OPPO emphasize innovation and value to maintain consumer interest despite higher costs and anticipate longer upgrade cycles, especially in price-sensitive markets.
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