Elon Musk indicated X will increase payments to content creators, aiming to compete with platforms like YouTube. Responding to a call for higher payouts, Musk instructed X's head of product to implement a new system that rigorously enforces against fraud and gaming. This move aims to attract and retain original, human-created content amidst concerns about AI-generated material dominating online spaces. Some creators expressed enthusiasm, viewing it as a potential game-changer for earning on X.