
Samsung faces challenges pricing its upcoming Galaxy S26 series due to rising component costs, particularly for memory chips, influenced by AI hardware demand. This dilemma is compounded by reports of losses on each Galaxy Z TriFold sold. The company is hesitant to increase S26 prices, fearing reduced consumer demand, especially after Apple lowered iPhone 17 pricing. Absorbing higher costs could impact profits, while price hikes risk market share.
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