Elon Musk has indicated that X (formerly Twitter) plans to increase payments to content creators, aiming to rival YouTube's monetization. Musk instructed X's head of product to implement a new system to enhance creator earnings while rigorously preventing fraud. This move has been met with enthusiasm from some creators who see it as a potential 'game changer' for attracting quality content, though some note X has historically lagged behind YouTube in creator payouts.